The Fantastical photoshoot placed real people into completely fabricated worlds — mermaids, yetis, a camping trip with a bear — all rendered in Visible's signature brand colors. The environments were built in a seamless studio style: polished, intentionally "fake," and designed to flex. Seamless backgrounds meant assets could be resized and cropped freely for any paid media or web format, with plenty of clean space for copy to live without competing with the visuals. The absurd subject matter did the heavy lifting — the copy just had to keep up.

I concepted the shoot and provided directional notes throughout — all virtually, as this was one of the first shoots done remotely at the onset of COVID, with adjustments communicated in real time through chat. Retouching and compositing took many rounds to get right: the work was so polished and constructed that we had to constantly toe the line between over-edited and still having personality. Once the images landed, I applied them across the website and paid media placements where they were needed.