Fernet-Branca took over an allegedly haunted New Orleans mansion for an immersive Halloween experience, leaning fully into the brand's mysterious, century-old lore. The event blended eerie atmosphere with theatrical installations, giving guests an unforgettable night — and plenty to post about.

I served as the lead art director overseeing a team of designers, managing the project from concept through final approval — reviewing work, providing direction and feedback, and signing off before anything went to print. Beyond directing the team, I personally hand-drew a few of the event posters, which required a significant amount of skill and time to get right. I also managed the social activation: promotional content leading up to the event and live posting throughout the night of.