Visible's 360 No Drama campaign made the case for family plan savings without the family drama. It came to life as a holiday-themed rage room in NYC, letting people smash items modeled after classic family drama scenarios. For those who couldn't commit to the full smash room, a "temper tantrum" station let guests write their drama on a plate and hurl it at a wall — carolers singing custom Visible songs included.

I led the art direction and production design for the entire activation, from concepting the environment and the individual stations to overseeing the build and all branded materials on-site.