Visible transformed an abandoned building in Denver's RiNo neighborhood into #Phonetopia — a world dedicated to our deep, complicated relationship with our phones. Attendees explored five interactive rooms, each built around an everyday phone behavior: dodging notifications, texting, listening to music, and more. The activation doubled as a content playground for social media and culminated in a concert series featuring Kacey Musgraves, HAIM, GRiZ, Maggie Rogers, Anderson Paak, and more.

My role was deep on the execution side — I designed and produced virtually everything printed in the experience. That meant unique signage and branded assets for every room, from wall graphics to wayfinding to the environmental details that made each space feel fully realized. I also handled the branding and design execution for the arcade games built into the activation.