Fernet-Branca ran a seasonal subscription box program for bars — quarterly shipments of branded bar decor tailored to the time of year. The incentive for bars to participate was social: post your bar decked out in Fernet merch and get featured on the brand's channels, generating a steady stream of organic UGC.

As the lead designer on the Fernet account, I handled all design and execution across three full years of the program — three complete rounds of seasonal concepts covering holidays, sports seasons, and everything in between, each with its own distinct color scheme and visual identity. The seasonal design systems were also developed to scale beyond the boxes — the OOH concepts shown here illustrate how each visual identity extends to larger format placements. The volume of mechanical and print files was substantial, and over those three years I became deeply fluent in print production and getting files press-ready at scale. What's shown here is just a small sampling.