Hello Bello - Diaper Packaging & Lifestyle
Photoshoot
Following Hello Bello's acquisition by Hyland's, the brand needed a full photography refresh — new imagery for the website, social, and packaging that felt warm, playful, and true to where the brand was headed. Shot with photographer Winnie Au, the project brought together lifestyle, studio, and product photography to showcase new diaper designs and tell a story about two brands united in supporting families at every stage.
I contributed to the pre-production and post-production sides of the shoot — handling casting for the babies and kids, selecting props to bring the right warmth and energy to each setup, and providing retouching notes to get the final images where they needed to be.
Agency
Madwell
Role
Art Direction
Retouching
Client
Hello Bello
Year
2024
After the shoot had already wrapped, the client requested that the kids be wearing shirts. Rather than reshoot, I used AI to add shirts to the images after the fact — and built them so the shirt colors are fully editable, giving the packaging team flexibility to match any colorway they need down the line.
