Antica Formula is a vermouth with a history worth knowing — a cornerstone of the classic Manhattan and Negroni, and one of the oldest vermouths in existence. As the agency of record for Branca USA, Madwell led the brand's relaunch for the American market, with a visual identity rooted in luxury, elegance, and Old World sophistication. The goal was to introduce Antica to the everyday consumer — building enough awareness to get it behind home bars and on the lips of cocktail drinkers ordering by name.

As the lead art director and designer on the account, I joined as the branding was taking shape and took ownership of executing it across every touchpoint: print, POS, paid media, and tradeshow materials. I also played a central role in building out their social presence — working alongside the social team to concept content, art directing internal shoots, and designing graphics that brought the brand's elevated aesthetic to life in the feed.