Caffè Borghetti is an espresso liqueur built for the moment — bold, punchy, and unapologetically simple. Best known as the backbone of a great espresso martini, the brand was relaunching in the American market under Branca USA with a visual identity to match its personality: high contrast, direct, and impossible to miss. The goal was the same as any new brand entering a crowded space — build awareness with everyday consumers until they're asking for it by name.

As the lead art director and designer on the account, I joined as the initial branding was coming together and led the design execution across all channels: print, POS, paid media, and tradeshows. I was also deeply involved in building their social media presence from the ground up — concepting content with the social team, art directing internal shoots, and designing graphics that kept the brand's bold, punchy identity consistent across every post.