Visible partnered with Match Group to launch the first-ever Singles Registry, making the case that single people deserve to be celebrated with gifts — not just couples and families. Singles could build their own wishlist, share it on social, and the registries with the most likes would win their fully furnished list.

I art directed the campaign and designed the microsite end to end, from the registry creation flow to shareable profile pages. I also concepted and produced the paid media that drove awareness across Tinder, POF, and web banner placements.