Visible teamed up with Dan Levy to launch "Hey You," a campaign built around his famously iconic brows and the brand's unlimited data. A TV spot humorously zoomed in on Levy's brows as he walked through Visible's benefits, paired with a microsite designed to match the absurd, playful energy of the concept.

I was part of the concepting team alongside other designers, generating ideas in bulk — this was a project where volume mattered, because the microsite needed a ton of content to keep the shuffle feeling endless. I then took those concepts through execution, designing the "Unlimited Eyebrowsing" experience: a Stumble Upon-style site where users could shuffle through fake product ads, reworked movie posters, eyebrow fan fiction, and nostalgic internet characters like "Browy," our take on Clippy. An appropriately absurd project for being stuck at home during COVID.